Profit Margin & Markup Calculator
Calculate gross profit, profit margin percentage, and markup percentage from your cost and selling price. Includes visual formula breakdowns and sales volume scaling.
Cost & Selling Price
The total direct cost to produce or purchase 1 unit.
The final price the customer pays per unit before tax.
Profit Margin is the percentage of the final selling price that you keep as profit. Formula: Profit ÷ Revenue.
Markup is the percentage you add on top of your original cost to reach the selling price. Formula: Profit ÷ Cost.
On every $100.00 sale, you keep $40.00 in gross profit.
Of total revenue
Above cost price
How this calculation works
Margin measures how much of every dollar of sales you keep; markup measures how much you added on top of your original purchase cost.
Frequently asked questions
Margin is profit divided by Selling Price (what percentage of your revenue is profit). Markup is profit divided by Cost (how much you marked up your purchase price).
Calculations run entirely in your browser. Your financial data is never sent to a server.